Carol’s ‘Close Up’ today with Sam Taylor – Creative Director of TinkerTaylor who are specialist in films, motion graphics, brand animation and so much more…



Today I’m very lucky to be ‘Close Up’ to Sam Taylor the very talented Creative Director of Tinker Taylor …

Sam is not just a pretty face, she went to Kent University where she gained BSc, Social Anthropology & Psychology.

She spent several years at the BBC (Pebble Mill) and working for various Independent production companies, including ENDEMOL, MAVERICK TELEVISION, HOTBED MEDIA, HANRAHAN MEDIA, VENTURA PRODUCTIONS first as a researcher then as a Producer/Director. Then went on to work as Producer on My Kinda Show followed by being Producer/Director of BBC House Invaders - the interior  make over show show with Linda Barker & Anna Ryder Richardson &  BBC Garden Invaders – garden make over show with Joe Swiff, Charlie Dimmock and Mark Evans. She says, ‘It was a barrel of laughs to produce and we made literally hundreds of of home owners very happy indeed!’

 Now she is the the Creative Director of Tinker Taylor  which continue’s to grow and expand as the market dictates. She admits she has ridiculously high professional standards, both on screen and off. But her aim is to keep inspiring, encouraging and motivating her clients onto bigger and better things. To be the very best at what she does – and to make sure everyone working at TT enjoys getting up on a Monday morning! Too ambitious?  ’I think not,’ she says with a smile. Tinker Taylor are specialists in films, motion graphics, brand animation, websites, iphone apps, photography, carrier pigeon… we communicate by whichever means necessary to get our clients message heard. ‘ And they’re good at it!’

What inspired you to establish TINKER TAYLOR Sam?

After a decade working in the broadcast television industry, including several years at the BBC, my husband and I felt the time was right to start a family. I always loved my work in television but with two small sons, five nights a week on the road was no longer a viable lifestyle, so I decided to start my own production company.

So in a nutshell, what does TINKER TAYLOR do?

We are film makers, website designers and motion graphics specialists. We create eye-catching content for any screen and ensure our clients stand out from the crowd. All with a friendly, professional attitude and a creative edge!

Where do you work?

We are based in beautiful Fazeley Studios, which is home to many creative and digital businesses in Birmingham’s arts quarter, Digbeth. This is where our pre- and post-production work takes place but otherwise we might be found on location anywhere around the UK, camera in hand…or rather, on tripod.

Tell me about some of your recent projects?

We’ve just completed a series of eight short films called ‘Policing the Olympics 2012’, which celebrate the role of British Police Officers in ensuring the smooth running of the ‘greatest show on earth’. London 2012 was such a momentous event for this country and TINKER TAYLOR wanted to demonstrate just how important the police were in making it all happen. These films give a unique insight into the Games – from the Torch Security Team to the officers patrolling the skies, the Thames and on the ground. It was a real privilege to meet so many people who have a genuine passion for their work.

You’re clearly very proud of the Olympics project – what would you say is the project you are most proud of since establishing TINKER TAYLOR?

Well I’m proud of everything we produce at TINKER TAYLOR but yes, the Olympics films are especially close to my heart. The police don’t always get a positive press but with this series we hoped to challenge those perceptions and you only have to listen to the tourists praising the British officers to see what a fantastic job they do and how vital they were to the whole Olympic experience.  

If I had to pick another project I’m particularly proud of, it’s been great to work with Claims Direct over the last couple of years. We produce all the video testimonies for their website and I’m delighted that our films have successfully enhanced the business of such a renowned company. Our MOD Police campaign film ‘In Defence of the Nation’ is another project that’s made a tangible difference for the client, demonstrating how vital the work of this small part of the British Police Service is to national security.

What’s the most challenging thing you’ve ever filmed?

That’s a hard question, as every project presents its own unique challenges. Logistically speaking, I’d have to say a project for Stanley Tools earlier this year was quite a challenge, as it involved dropping a spirit level out of a helicopter into a quarry! Finding the right location and equipment took a lot of research, but it was great fun.

A website we developed for the Police Dependants’ Trust was challenging in a different way, as we interviewed several people who had either lost loved ones or been severely injured in the line of duty. You have to balance professionalism with sensitivity, as in any job, but it was crucial to make sure these people were happy to talk to us and happy with the way in which they were represented on the website.

Who’s the most famous person you have worked with and what were they really like?

A highlight of 2012 was working with Sir Steve Redgrave, who was a guest speaker at the Police Federation of England and Wales Conference in May. TINKER TAYLOR helped to facilitate his appearance and he was such a charming, genuine man. We bonded over Radio 4! Another little claim to fame is that I produced Gregg Wallace’s first ever TV series, which was a 25 day trip round Italy sampling the cuisine. Gregg and I are still friends and he follows TINKER TAYLOR on Twitter.

So Steve Redgrave aside, who else would you like to share a cup of coffee and a natter with?

I’m more of a tea than a coffee girl, but I actually love chatting to anyone who has a story to tell and wants to bounce ideas around of how we can make that happen. People with a business to grow, an event to record, an issue to expose, a service to promote or a presentation to make, I’ll natter with them all…but business aside, a cuppa with Jenson Button would go down well!

So if any of our readers want to discuss promoting their business or filming an event you’d encourage them to get in touch?

Definitely! We’re a friendly bunch and always keen to explore new opportunities. Check out the TINKER TAYLOR website and drop me an email,

How do you relax in your spare time?

I’m an avid reader, enjoy running (slowly!), long walks along the coast and bike rides with my boys – the usual soul cleansing stuff!  I used to play rugby and am now a coach, love the Grand Prix and take far too much pleasure from drinking fine New Zealand wines.

Finally, what’s the best advice you’ve been given or best advice you’d give?

Be confident in what you do and always be nice to people! I think this quote also sums it up for me: ‘Be who you are and say what you feel, because those who mind don’t matter, and those who matter don’t mind’, courtesy of the great Dr Suess.

Thank you so much Sam for taking the time out of your busy schedule to talk to me. If anyone wants to speak to Sam and thinks that Tinker Taylor can help them please contact Sam @ or through the website

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